Let me say this upfront: If you think your marketing strategy starts and ends with ads, you’re not just missing the plot, you’re burning your budget. As someone who audits digital marketing campaigns and growth strategies across industries, I can tell you:Ads are just the amplifier. If your base strategy is flawed, all you’re doing

As a Digital Marketing Consultant who has audited dozens of agency-led campaigns, I’ve seen it all – the good, the bad, and the outrageously overpriced. Business owners approach me, often frustrated, saying, “Piyush, we hired a marketing agency… spent lakhs… but our business didn’t grow. What went wrong?” And every time, my first question back

Hey folks, this is your neighbourhood digital auditor back with another entry in our series on brand success stories. And today, we have a brand that has certainly made for itself. You might have heard of them – Chumbak. This brand has redefined quirky, vibrant retail in India. And here, I have explored the reasons

Hey folks, I am back with another entry in our series covering brand success stories. And today, we are talking about a name that has quickly become a household favourite in the beauty world — SUGAR Cosmetics. You might have heard of this brand already. Founded in 2015 by Vineeta Singh & Kaushik Mukherjee, this

Hey readers, welcome to the next instalment of our series. Today, I want to discuss another success story in the Indian market: Lenskart. We live in a world where convenience is king. Don’t believe me? Just think about how we shop now versus a decade ago. The rise of online shopping has changed the way

We live in a highly competitive world; no industry is untouched by this. The same is true for the grooming industry. And when we are talking about this industry (especially in the Indian market), there is one name that stands out: Bombay Shaving Company. Now, who has not heard of this company? Founded in 2016,

Who has not heard of the Nykaa brand? It is only one of India’s biggest players in the beauty and wellness industry, which is saying something as the brand has only been around since 2012. During its early days, the brand struggled to gain customer trust in the market, something that was only amplified by

Hello, everyone! This is your friendly neighbourhood Digital Marketing Auditor back with another crucial topic. Today, I want to talk about the transformation of a company into a brand—basically, how that happens. Now, the importance of this process does not need much convincing from anyone. In the bustling marketplace of today, simply offering excellent products

Hey, I am Digital Mathur, your friendly neighborhood Digital Marketing Auditor, back with another insightful topic! And today, my focus is on another crucial area that will be of interest to my fellow business owners: small retail businesses. More specifically, what are CTAs, and how do they impact small retail businesses? Yes, they have an