About Digital Mathur

Brand Consultant, Digital Marketing Strategist & Trainer, Entrepreneur, Public Speaker, Author, Explorer, Dog-Lover – & Not Necessarily In That Order.

Digital Mathur

Believe me, this has been the most difficult part for me to write about. Ask me anything about Marketing Strategies or Campaign Creation – I am your guy but how does one define himself exactly?

Should I just introduce myself and add on some of the past projects I have worked on? Or should I just refer you guys to my LinkedIn profile and leave it at that? I am still a little bit stumped on this tbh, so I did what I usually do when in doubt — ask a friend to bail me out. *hehe* And this is how they he me:

“Piyush Mathur is your guy whether you are looking for a simple Digital Marketing Solution for your business or if you want to set up your Own Brand or something entirely different from anything yet seen – Piyush Mathur is your guy. Just get him a cuppa of Cold Coffee from the ‘Bucks and he is all yours. JK, but yeah a great guy to work with. Always giving his 100% no matter how big or small your work is. This is the type of guy Piyush Mathur is.

I always strive to give 100% in whatever I do because I understand how important your business is for you, especially for those who are just venturing into this magnificent world of entrepreneurship and I want to give you guys a helping hand, nudging you in the right direction is something that’ll make me feel pretty good about myself.

My obsession with start-ups & entrepreneurship has made me an inveterate learner and motivator. As an entrepreneur, I believe that being stagnant seizes your overall growth. To become a better version of yourself, you need to learn something new every day even if it’s only a half-inch.

Nothing is perfect but you can be as close to it as possible, and for that to happen you can never be stagnant in your growth. This has influenced me to teach and train new springs, young aspirants who are equally motivated to learn every detail and fundamentals of digital marketing. Every ray of light I beam at them, a few reflects back to me as well.

How It All Started…

I have always been inspired by my father, his hardworking and never sit-still attitude has always been something that has motivated me throughout my life. I still remember my dad working as a government employee in the Indian Railways, but he was never satisfied with his work. So he quit his job in the early 2000s and started a company dealing in Honda generators. Looking back, this is probably when I had decided to start my own business one day.

Growing up in my pre-teens, I have had two great loves in my life(too cheesy I know); Computers and being self-dependent, and with my father’s business not doing well as before I started my first business — as a freelance computer mechanic.

I have never been a great academic but I did alright (don’t think my mother would agree), so under peer pressure, I joined a B.Tech programme in 2013. But due to the enormous financial burden, it was putting on my family and also with my faith in Indian College System having long being eroded, I decided to quit the programme at the end of my first year

During my sole year at college, I worked at a pizza chain; you guys might have heard about them – Dominos. All the kidding aside, working at Dominos albeit only for a couple of months has been one of the great learning experiences of my life. And this is something I would advise to every young entrepreneur, who is planning to start their own business, should have experience in working at any food-chain restaurant or something similar. It would greatly help you in character building and customer interaction.

I worked at a BPO after my college year (I shouldn’t call it years anyway) and during the day hours I focused on levelling my skills up in various fields and courses like CCNA, CCNP for networking, Graphic Designing and later in Digital Marketing. And all this with the primary focus on starting my own business ASAP. It wasn’t as easy a job let me tell you that straight up. My first couple of start-ups did all right but weren’t providing the satisfactory result I was hoping for.

It was also a low time for me personally and doubts began to creep in with this whole entrepreneur thing. Am I cut out for this? How much struggle is enough? And is this all worth it — the constant pressure I am putting under?

And let me tell you guys who are planning to start their own business or are running one already that it is tough setting up a business from the scratch and you are gonna face some tough days ahead. I was pretty blessed to have got a couple of great friends who were with me from Day 1 and the love of my family to pull me through whenever I felt down.

LEISURE TRAVEL SHOPPE

(Social Media Strategising)

About: Leisure Travel Shoppe is a Hyderabad-based travel agency that focuses on planning trips domestically and internationally. I am managing their social media accounts, which include content creation, posting, and optimizing it. I am also helping them run paid ads and generate leads.

Objective: LTS is a brand that operates in Hyderabad. Their goal is to grow and generate quality leads, but they are having difficulty doing so. They have a big name in the market, but their audience is unaware of them. In addition to Hyderabad, they have opened an office in Delhi and intend to serve the entire country.

What We Did: We conducted market research and a brand audit for them first, and discovered that they are well-known in Hyderabad but lack a digital presence. We then recommended a marketing strategy to promote their business online, which not only helped them increase the brand value but also helped them generate quality leads.

We advised them to start an Instagram channel where they should focus on Inbound Marketing Strategy. Instead of pitching clients directly about the service, they should create quality posts that guide people through so that their audience can rely on them for better guidance.

After that, we assisted them in optimizing lead quality by embedding custom questions in the forms that only interested people fill out, resulting in all unwanted leads being filtered and some of the LTS reels performing exceptionally well because they use Inbound Strategies to market the company.

Indian Olympic Association

(Website design & development)

About: The Indian Olympic Association, also known as the Indian Olympic Committee, is in charge of selecting athletes to represent India at the Olympic Games, Asian Games, and other international athletic meets, as well as managing Indian teams at these events.

Objective: To Re-Design Indian Olympics 400 Pager Website for Tokyo Olympics 2020.

How I helped them: As you have read, this was the largest project I'd ever worked on. It was quite overwhelming but at the same time a life-changing opportunity for me, but it also made me realize my true strengths in my work. I worked on this project tirelessly for 1.5 months. Initially, I created six different website designs for them to choose from. After several meetings and discussions, we chose and finalized the website design, and I began working on it as soon as it was approved. I made every effort to make the project user-friendly and as attractive as it could be. Despite the fact that it is a very lengthy website, some other challenges came with it. I attempted to connect APIs from Japan in order to display live updates from the Olympics on the website. And after several finishing touches, I was able to successfully complete this project that had to be represented on a national level.

FITOUTPROS

(Website, Lookbook)

About: Fitoutpros is an export house of bold fashion, established in 2019. This brand is engaged in B2B manufacturing of Luxe high and ready-made garments. Fitoutpros is reinventing an entirely modern approach to fashion. Scrupulous and elegant, timeless, and versatile the world of Fitoutpro is intriguing teamwork of strength and style. For years, they have worked to deliver the best experience in shopping and quality garments to their customers.

Objective: To establish a successful B2B fashion brand.

What we did: Firstly, they didn't have a website and wanted something that is chic yet minimal, so I created several website designs to choose from that can match the brand's look and feel. They asked me to create a lovely product catalog to send to their clients. As a result, I was able to complete an eye-pleasing lookbook for them. They also tasked me with developing a distinct brand identity and conducting brand research to help them distinguish itself from others.

OFFICE ON

(Website, Social Media & Paid Ads)

About: Office On is a community-focused shared and private office space that collaborates with other entrepreneurs and remote workers. I designed and built the website. I'm also in charge of social media marketing, which includes creating content schedules, brainstorming new brand tactics, managing ad campaigns, and generating leads from them.

Objective: To build a brand name in the market as it is an emerging startup that started in 2021.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

What we did: We started by creating a complete branding profile for them, which included a logo, brand voice, visiting cards, brochures, and a website. We set them apart from the competition by implementing new social media strategies on a weekly basis and resulting in new clients.

Furthermore, we conducted competitor research for them to determine what we needed to do to make them stand out. In addition, we developed a marketing roadmap and focused on inbound strategies, with entrepreneurs, freelancers, and business owners as their target audience. We assisted them in finding the right talent for the company and signed them up for monthly business consultations.

Accomplishment: After exceeding their goals and seeing tremendous success in their business, they have opened a second branch in Noida and are planning to open a third branch in the coming year.

S&S Fashion

(social media)

About: S&S Fashion House is a brand that sells high-quality, elegant, ready-to-wear garments for women.

Objective: To establish a successful B2C fashion brand.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

How I helped them: They didn't have a website, so their first and foremost priority was to create a visually appealing website. I was able to create a beautiful website for them that was not only attractive but also simple to use. I created the website's flow from the ground up so that customers feel at ease while scrolling through it. And, because it is an e-commerce website with a lot of product images, as every e-commerce websites do, I made sure that the speed of the website's pages does not take long to open and does not lag while browsing the website. Based on my work, they assigned me to manage their social media account. To differentiate it from its competitors, I developed new social media strategies and eye-catching content to drive organic growth from its target audience.

Jute Jewel

(social media)

About: Jute Jewel is committed to selling eco-friendly, sustainable, and pure jute products. They want to promote the idea of 'Sustainable Fashion' and make fashion affordable and accessible to everyone. With the motto 'Going Green,' Jute Jewel caters to both the domestic and export markets with its contemporary designs and quality reliability.

Objective: Creating a brand name in the market and making people aware of the importance of adopting sustainable fashion and building a connection with their targeted audience.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

How I helped them: My main work at Jute Jewel is to strategize their growth plan which includes social media as well as paid ads growth plans where I am assisting their marketing team in creating a unique brand identity and a brand voice that makes their brand stand out in the market. After doing a lot of market and competitor research I discovered that today is the age of more clever marketing, so the creation of a unique brand choice and a brand value is very important, I studied and analyzed the market and discovered that gen z is adapting this culture of using canvas tote bags, laptop bags, and shopping bags in their day to day lives, and found out that it will benefit the business if this business caters to this type of audience. So, I made sure that all of the above strategies are applied and implemented in order to increase their sales and deliver the best results within the specified time period.

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Designed and Developed by : Team Digital Mathur

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