About: Jute Jewel is committed to selling eco-friendly, sustainable, and pure jute products. They want to promote the idea of 'Sustainable Fashion' and make fashion affordable and accessible to everyone. With the motto 'Going Green,' Jute Jewel caters to both the domestic and export markets with its contemporary designs and quality reliability.

Objective: Creating a brand name in the market and making people aware of the importance of adopting sustainable fashion and building a connection with their targeted audience.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

How I helped them: My main work at Jute Jewel is to strategize their growth plan which includes social media as well as paid ads growth plans where I am assisting their marketing team in creating a unique brand identity and a brand voice that makes their brand stand out in the market. After doing a lot of market and competitor research I discovered that today is the age of more clever marketing, so the creation of a unique brand choice and a brand value is very important, I studied and analyzed the market and discovered that gen z is adapting this culture of using canvas tote bags, laptop bags, and shopping bags in their day to day lives, and found out that it will benefit the business if this business caters to this type of audience. So, I made sure that all of the above strategies are applied and implemented in order to increase their sales and deliver the best results within the specified time period.