Digital Mathur - Digital Marketing Consultant & Trainer in Delhi

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Strategic Digital Marketing Consultant & Mentor | Cultivating Growth Mindsets In Aspiring Digital Marketers For Holistic Development | Author | Keynote Speaker | Trained 5000+ Pros.
Why Brand Positioning Matters More Than Content In 2026
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digitalmathur
Thursday, 15 January 2026 / Published in All

Why Brand Positioning Matters More Than Content In 2026

Introduction – The Silent Truth No One Admits Anymore “Create more content.” Post daily.Go viral.Become a creator.Be everywhere. But in 2026, the rules have changed.Content is no longer the driver of growth.It’s the outcome of something far more important: 👉 Brand Positioning.Because here’s the truth every founder learns the hard way: You can post every
How To Build A Sustainable Marketing Engine Even In A Recession Year (2026 Edition)
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digitalmathur
Monday, 12 January 2026 / Published in All

How To Build A Sustainable Marketing Engine Even In A Recession Year (2026 Edition)

Introduction – The Growth Paradox Of A Recession There is a strange paradox about recession years: While most businesses panic, pause, or disappear from the market…a small percentage quietly grows faster than ever. Not because they spend more.Not because they go viral.Not because they hire massive teams. But because they have something far more powerful:
Marketing Strategy ≠ Running Ads. Here’s What You’re Missing
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digitalmathur
Thursday, 08 January 2026 / Published in Digital Marketing Auditor

Marketing Strategy ≠ Running Ads. Here’s What You’re Missing

Let me say this upfront: If you think your marketing strategy starts and ends with ads, you’re not just missing the plot, you’re burning your budget. As someone who audits digital marketing campaigns and growth strategies across industries, I can tell you:Ads are just the amplifier. If your base strategy is flawed, all you’re doing
Content Strategy & Planning: A Comprehensive Guide
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digitalmathur
Monday, 05 January 2026 / Published in Social Media Marketing

Content Strategy & Planning: A Comprehensive Guide

In today’s digital landscape, a well-defined content strategy and planning process is essentialfor brands looking to engage their audience and drive results. This document explores thekey elements of creating a content calendar, brainstorming content ideas, determiningposting frequency on social media platforms, identifying high-performing content types, andrepurposing content to maximize efficiency. Creating A Content Calendar For
Before You Hire A Marketing Agency, Ask Them This One Question
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digitalmathur
Thursday, 01 January 2026 / Published in Digital Marketing Auditor

Before You Hire A Marketing Agency, Ask Them This One Question

As a Digital Marketing Consultant who has audited dozens of agency-led campaigns, I’ve seen it all – the good, the bad, and the outrageously overpriced. Business owners approach me, often frustrated, saying, “Piyush, we hired a marketing agency… spent lakhs… but our business didn’t grow. What went wrong?” And every time, my first question back
You Don’t Need A Marketing Agency, You Need A Marketing Partner
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digitalmathur
Monday, 29 December 2025 / Published in Digital Marketing, Digital Marketing Auditor

You Don’t Need A Marketing Agency, You Need A Marketing Partner

The Harsh Truth No One Talks About If I had ₹1 for every time a business owner told me, “We hired an agency, spent lakhs, but didn’t get results…” I’d have more money than half of those agencies make. Here’s the brutal truth:Most businesses don’t need a marketing agency. They need a marketing partner. The
The 30-Day Marketing Audit Blueprint Every Business Should Follow In 2026
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digitalmathur
Thursday, 18 December 2025 / Published in All

The 30-Day Marketing Audit Blueprint Every Business Should Follow In 2026

🌑 Every Founder Faces This Moment of Truth There comes a moment where you look at your marketing…and something feels off. You’re posting.Your agency is active.You’re running ads.Your team is busy.Your dashboards are full. But growth?Inconsistent.Unpredictable.Unexplainable. And deep inside, you know: 👉 Your marketing isn’t broken. Your clarity is. Because here’s the truth:Businesses don’t lose
Why Your Agency Isn’t Working And How An Audit Can Fix It
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digitalmathur
Monday, 15 December 2025 / Published in All

Why Your Agency Isn’t Working And How An Audit Can Fix It

🌑 Let’s Start With a Truth You Already Feel Every founder has lived this moment: But months pass… And then comes the quiet frustration:“Why isn’t my agency working?” Let me give you the answer most people never say out loud: 👉 Your agency is not the problem.Your audit system is missing. Agencies don’t collapse because
How To Create A Brand Story That Sells (Even When You’re Not Posting Daily)
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digitalmathur
Thursday, 11 December 2025 / Published in Digital Marketing

How To Create A Brand Story That Sells (Even When You’re Not Posting Daily)

🌟 The Biggest Myth About Brand Building in 2026 Founders believe they need to post every day to stay relevant.But the truth is very different: 👉 You don’t need daily content.You need a story that works daily, even when you don’t. A story that creates memory.A story that creates meaning.A story that creates demand. Most
From Factory Floor To LinkedIn Feed - The New Age Of Technical Leadership Branding
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digitalmathur
Monday, 08 December 2025 / Published in All

From Factory Floor To LinkedIn Feed – The New Age Of Technical Leadership Branding

The Industry Shift No One Warned Founders About For decades, manufacturing founders believed: “Let the product speak for itself.”“Buyers care about certifications, not stories.”“Founders don’t need to be visible.” But 2026 has rewritten the rules of B2B growth. Buyers now Google the founder before the company.Distributors prefer working with visible leadership.Regulated industries demand transparency.Supply chain
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Recent Posts

  • Why Brand Positioning Matters More Than Content In 2026

    Why Brand Positioning Matters More Than Content In 2026

    Introduction – The Silent Truth No One Ad...
  • How To Build A Sustainable Marketing Engine Even In A Recession Year (2026 Edition)

    How To Build A Sustainable Marketing Engine Even In A Recession Year (2026 Edition)

    Introduction – The Growth Paradox Of A Re...
  • Marketing Strategy ≠ Running Ads. Here’s What You’re Missing

    Marketing Strategy ≠ Running Ads. Here’s What You’re Missing

    Let me say this upfront: If you think your mark...
  • Content Strategy & Planning: A Comprehensive Guide

    Content Strategy & Planning: A Comprehensive Guide

    In today’s digital landscape, a well-defi...
  • Before You Hire A Marketing Agency, Ask Them This One Question

    Before You Hire A Marketing Agency, Ask Them This One Question

    As a Digital Marketing Consultant who has audit...
LEISURE TRAVEL SHOPPE
LEISURE TRAVEL SHOPPE

(Social Media Strategising)

About: Leisure Travel Shoppe is a Hyderabad-based travel agency that focuses on planning trips domestically and internationally. I am managing their social media accounts, which include content creation, posting, and optimizing it. I am also helping them run paid ads and generate leads.

Objective: LTS is a brand that operates in Hyderabad. Their goal is to grow and generate quality leads, but they are having difficulty doing so. They have a big name in the market, but their audience is unaware of them. In addition to Hyderabad, they have opened an office in Delhi and intend to serve the entire country.

What We Did: We conducted market research and a brand audit for them first, and discovered that they are well-known in Hyderabad but lack a digital presence. We then recommended a marketing strategy to promote their business online, which not only helped them increase the brand value but also helped them generate quality leads.

We advised them to start an Instagram channel where they should focus on Inbound Marketing Strategy. Instead of pitching clients directly about the service, they should create quality posts that guide people through so that their audience can rely on them for better guidance.

After that, we assisted them in optimizing lead quality by embedding custom questions in the forms that only interested people fill out, resulting in all unwanted leads being filtered and some of the LTS reels performing exceptionally well because they use Inbound Strategies to market the company.

Indian Olympic Association

(Website design & development)

About: The Indian Olympic Association, also known as the Indian Olympic Committee, is in charge of selecting athletes to represent India at the Olympic Games, Asian Games, and other international athletic meets, as well as managing Indian teams at these events.

Objective: To Re-Design Indian Olympics 400 Pager Website for Tokyo Olympics 2020.

How I helped them: As you have read, this was the largest project I'd ever worked on. It was quite overwhelming but at the same time a life-changing opportunity for me, but it also made me realize my true strengths in my work. I worked on this project tirelessly for 1.5 months. Initially, I created six different website designs for them to choose from. After several meetings and discussions, we chose and finalized the website design, and I began working on it as soon as it was approved. I made every effort to make the project user-friendly and as attractive as it could be. Despite the fact that it is a very lengthy website, some other challenges came with it. I attempted to connect APIs from Japan in order to display live updates from the Olympics on the website. And after several finishing touches, I was able to successfully complete this project that had to be represented on a national level.

FITOUTPROS

(Website, Lookbook)

About: Fitoutpros is an export house of bold fashion, established in 2019. This brand is engaged in B2B manufacturing of Luxe high and ready-made garments. Fitoutpros is reinventing an entirely modern approach to fashion. Scrupulous and elegant, timeless, and versatile the world of Fitoutpro is intriguing teamwork of strength and style. For years, they have worked to deliver the best experience in shopping and quality garments to their customers.

Objective: To establish a successful B2B fashion brand.

What we did: Firstly, they didn't have a website and wanted something that is chic yet minimal, so I created several website designs to choose from that can match the brand's look and feel. They asked me to create a lovely product catalog to send to their clients. As a result, I was able to complete an eye-pleasing lookbook for them. They also tasked me with developing a distinct brand identity and conducting brand research to help them distinguish itself from others.

OFFICE ON
OFFICE ON

(Website, Social Media & Paid Ads)

About: Office On is a community-focused shared and private office space that collaborates with other entrepreneurs and remote workers. I designed and built the website. I'm also in charge of social media marketing, which includes creating content schedules, brainstorming new brand tactics, managing ad campaigns, and generating leads from them.

Objective: To build a brand name in the market as it is an emerging startup that started in 2021.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

What we did: We started by creating a complete branding profile for them, which included a logo, brand voice, visiting cards, brochures, and a website. We set them apart from the competition by implementing new social media strategies on a weekly basis and resulting in new clients.

Furthermore, we conducted competitor research for them to determine what we needed to do to make them stand out. In addition, we developed a marketing roadmap and focused on inbound strategies, with entrepreneurs, freelancers, and business owners as their target audience. We assisted them in finding the right talent for the company and signed them up for monthly business consultations.

Accomplishment: After exceeding their goals and seeing tremendous success in their business, they have opened a second branch in Noida and are planning to open a third branch in the coming year.

S&S Fashion

(social media)

About: S&S Fashion House is a brand that sells high-quality, elegant, ready-to-wear garments for women.

Objective: To establish a successful B2C fashion brand.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

How I helped them: They didn't have a website, so their first and foremost priority was to create a visually appealing website. I was able to create a beautiful website for them that was not only attractive but also simple to use. I created the website's flow from the ground up so that customers feel at ease while scrolling through it. And, because it is an e-commerce website with a lot of product images, as every e-commerce websites do, I made sure that the speed of the website's pages does not take long to open and does not lag while browsing the website. Based on my work, they assigned me to manage their social media account. To differentiate it from its competitors, I developed new social media strategies and eye-catching content to drive organic growth from its target audience.

Jute Jewel

(social media)

About: Jute Jewel is committed to selling eco-friendly, sustainable, and pure jute products. They want to promote the idea of 'Sustainable Fashion' and make fashion affordable and accessible to everyone. With the motto 'Going Green,' Jute Jewel caters to both the domestic and export markets with its contemporary designs and quality reliability.

Objective: Creating a brand name in the market and making people aware of the importance of adopting sustainable fashion and building a connection with their targeted audience.

Problem: There was a lot of competition and as a startup, we had to make them stand out from its competitors.

How I helped them: My main work at Jute Jewel is to strategize their growth plan which includes social media as well as paid ads growth plans where I am assisting their marketing team in creating a unique brand identity and a brand voice that makes their brand stand out in the market. After doing a lot of market and competitor research I discovered that today is the age of more clever marketing, so the creation of a unique brand choice and a brand value is very important, I studied and analyzed the market and discovered that gen z is adapting this culture of using canvas tote bags, laptop bags, and shopping bags in their day to day lives, and found out that it will benefit the business if this business caters to this type of audience. So, I made sure that all of the above strategies are applied and implemented in order to increase their sales and deliver the best results within the specified time period.

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