Every vendor reports success. Revenue stays flat.
Your agency's dashboard looks green. Your designer delivered. Content goes out weekly. So why has nothing moved?
Home / Part-Time CMO
Part-Time CMO · Fractional Marketing Leadership
Your marketing isn't underperforming. It's unsupervised.
Someone runs your ads. Someone maintains your website. A freelancer writes your content. Nobody decides what all of it should add up to. Nobody answers for the result. I do both.
Piyush Mathur
Part-Time CMO · Digital Mathur
322%Engagement growth for BSNL
4.2xROAS for Ausha
400Page Olympics site for IOA
Does This Sound Like You?
You're not short on effort. You're short on a decision-maker.
Most founders I meet do plenty of marketing. They do it in too many directions, with nobody connecting the dots.
You're the only one who sees the whole picture.
Nobody thinks beyond their own slice. So the strategy lives in your head, next to everything else you carry.
You approve decisions you can't really judge.
Which creative? Shift the budget where? Is this funnel right? You guess. You know you're guessing.
Every agency switch resets you to zero.
New agency. New onboarding. New strategy deck. Same result. The agency was never the problem.
Your ad spend climbs. Your CAC climbs faster.
More budget goes in each quarter. Less comes back. Nobody can point to where it leaks.
A full-time CMO makes no sense yet.
You need senior marketing thinking. You don't need a ₹40L+ salary on your books to get it.
Everyone you hired was executing. Nobody was deciding.
What I Actually Do
I sit above the execution and own the outcome.
Not another vendor in your stack. The person your vendors answer to.
01 / AUDIT
I diagnose before anything changes
No rupee moves until I've looked properly. I audit your ad accounts, your website and conversion path, your positioning, and your retention flows. I also check what your current vendors actually deliver.
You get the honest picture first. That includes what's working and worth protecting.
02 / STRATEGY
I build a growth system, not a campaign list
Your ads should support your website. Your website should support your brand promise. Retention should support the economics of the whole business.
You get clear priorities, clear budget logic, and a clear sequence. You always know why each thing is happening.
03 / MANAGE
I brief and manage your agencies and team
Most agencies underperform because someone briefed them badly. Not because they're bad.
I give them a real brief. I hold them to it, review the work, and translate between what you want and what they need to hear. You stop being the middleman.
04 / OWN IT
I answer for the growth number
Every month, one person reports on whether your business grew and why. Not on impressions. Not on clicks. Not on deliverables shipped.
That person is me. If the strategy fails, I say so, and I change it.
Let's Be Clear
What this is. What it isn't.
This Is Not
Another agency retainer
- I don't run your ads as a service line
- I don't sell a fixed package of deliverables
- I don't replace working agencies to win their budget
- I don't hide behind a monthly report
- I don't quote before I've seen your numbers
This Is
Senior marketing leadership, part-time
- One strategy your whole stack aligns to
- Your agencies briefed, managed, held accountable
- Budget decisions made on evidence, not vendor pitches
- One growth number, one person who answers for it
- Honest advice, including when you don't need me
How It Works
Audit. Strategy. Execution. Ownership.
You get no proposal until the audit is done. That's the whole difference.
STEP 01
Message Me
Send one WhatsApp message. We talk for 30 minutes about your business, your spend, and what frustrates you. No deck.
STEP 02
I Audit
I examine your ads, site, brand and retention. Then I show you what's broken, what's fine, and what costs you most.
STEP 03
We Build the System
One connected strategy with real priorities. Your vendors get proper briefs. Everyone finally pulls the same way.
STEP 04
I Own It
I stay on as your part-time CMO. I manage execution, review numbers monthly, and answer for growth.
Honest Fit Check
This isn't right for everyone.
I'd rather tell you now than take your money and find out later.
Work with me if…
- You spend real money on marketing but have no marketing head
- You already work with agencies or freelancers
- You want strategy owned, not just tasks completed
- You're ready to hear what's actually broken
- You want a system, not a quick win
Don't work with me if…
- You just want ads run. Hire a performance specialist instead
- You want a guaranteed number by next month
- You want a vendor who never questions the brief
- You have no budget to fix what the audit finds
- You want the cheapest option, not the right one
About Digital Mathur
I don't prescribe before I diagnose.
I'm Piyush Mathur. I've spent years inside marketing setups that were spending well and growing slowly. The pattern repeated everywhere. Every vendor executed their part. Nobody owned the whole.
Digital Mathur runs on one rule: audit first. I look at what's actually happening before I recommend anything. Sometimes that means telling a founder they don't need a CMO yet. That's the whole point.
322%Engagement growth for BSNL
4.2xROAS for Ausha
400Page Olympics site for IOA
Simplifying digital marketing for entrepreneurs.
More About MeQuestions Founders Ask
Straight answers.
What exactly is a part-time CMO?
A part-time CMO owns your marketing strategy without a full-time salary. I audit your setup, build the growth system, brief and manage your agencies, and answer for one growth number. You get CMO-level thinking at a fraction of the cost.
How is this different from hiring an agency?
An agency delivers a service and answers for that deliverable. The ads ran. The site shipped. The posts went out.
I sit above your agencies. I decide what should happen first, brief them, manage them, and answer for whether your business grew. Agencies answer for output. I answer for outcome.
Will you replace my current agency?
Usually not. Most agencies execute fine. Nobody briefed them properly or held them to the right outcome.
I brief them and hold them to one strategy. If an agency still underperforms after that, I'll tell you honestly, and I'll tell you why.
How much of your time do I get?
We define it clearly before we start. You get a fixed number of days each month covering strategy, vendor management, reviews and reporting.
The accountability never changes. However many days it is, the growth number is still mine to answer for.
What does it cost?
It depends on what the audit finds and how much ownership you need. I don't quote before I understand your business. That would be exactly the behaviour I'm asking you to stop paying for.
The first conversation costs nothing. You get an honest scope and price after the audit.
What if the audit says I don't need a CMO?
Then I'll tell you that. Sometimes a founder needs one fix, not ongoing leadership. A retention system. A better ad setup. A rebuilt landing page.
Saying that honestly is the entire point of auditing first.
Next Step
Find out if you need a CMO, or just a fix.
Send me one message. I'll tell you honestly what I think is broken, and whether I'm the right person to fix it.