Without CMO-level thinking
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Agencies run campaigns with no one checking ROI
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Teams work in silos — no shared strategy or direction
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Ad budget grows, conversions stay flat, nobody knows why
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Brand sounds different on every single platform
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No one knows when to hire vs outsource vs use an agency
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Retention is an afterthought — churn quietly stays high
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Data collected, reports generated, nothing ever acted on
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Wrong channels, wrong keywords, wrong posting times
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PR only happens reactively when something goes wrong
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Corporate videos made with no strategy, no clear ROI