Have you ever felt like you were pouring money into a digital black hole? Well, I know I have, or at least, many of my clients have. You have got a stunning website, engaging social media posts and maybe even some snazzy ads running, but no results! Why? And more importantly, what to do in circumstances like this?
Hey, my fellow digital enthusiasts and business owners! In my decade working professionally in the digital marketing realm, I have seen many businesses struggle with this. They spend time and hard-earned money but don’t know why their online efforts are not working. The truth is digital marketing is not easy. It requires you to constantly stay attentive and actually know what you are doing. And this is where a digital marketing auditor like myself comes into the picture.
However, this does require some clarification. What are digital marketing auditors? What do they do? And are they really useful for a business’s online branding and marketing. (SPOILERS: THEY ARE!)
Here, I have explained why having a digital marketing auditor working for you might exactly be what your business needs to succeed. So, without any further ado, let’s begin, starting with —
What Is A Digital Marketing Auditor?
Without a doubt, the best way to explain what a digital marketing auditor does is to first understand who they are. And for that, I want you to imagine yourself driving on a highway with a blindfold on. Now you might be cruising along the road, but you have no idea where you are going. You don’t know if you are missing out on your exit or are heading for a crash! Think of a digital marketing auditor as your trusty GPS, giving you directions and helping you reach your destination safely and efficiently.
Now replace yourself with your brand and the highway with the vast, ever-changing world of online marketing. Having an auditor collaborating with you will ensure that you are not just driving aimlessly, but actually achieving your objectives.
When A Digital Marketing Auditor Takes The Wheel
Next is us needing to discuss how an “auditor” actually helps you, the client. Sure, these auditors are like your trusty co-pilot, ripping off the blindfold and giving you a clear view of the road ahead, but what do they actually do? Let’s talk a bit about how they work their magic, starting with —
X-Ray Vision For Your Website
One of the biggest responsibilities undertaken by a digital marketing auditor is auditing your website. Your website is your online storefront, but if it is not operating at an optimal level then you are at a disadvantage.
A digital marketing auditor will examine your website, checking under the hood for things like broken links, slow loading times and more. They will also do a deep dive on the SEO performance of your website, ensuring you are getting the best result possible!
Campaign Autopsy
Are your online campaigns struggling with outcomes? A digital marketing auditor will dissect your marketing campaigns, whether they are on social media, Google Ads, or anywhere else. A complete autopsy is done to figure out just what went wrong with your previous efforts.
Your digital marketing auditor will take a deep dive, not just glance at your previous or even the current campaign. They will analyse at how they performed, which posts are getting the most engagement, and whether the emails are actually being opened.
Finding The Weak Spot
A digital marketing auditor will pinpoint any area in your online campaign that is underperforming. Think of these professionals as plumbers who are looking for leaky faucet that are draining your budget.
They will find those leaks and then guide you on how to fix them to ensure optimal results for your operation.
Opportunity Detector
These auditors will also uncover hidden gems in your marketing campaign. However, they won’t ignore them like other members of your marketing team, they will explore these opportunities, tap into it to supercharge your growth! Now how can you say no to that?
You would not be wrong to think of them as digital treasure hunters, uncovering valuable insights buried in your data. It would not be a stretch to say that these could be the key to unlocking massive potential for your business.
The Benefits Of Having A Digital Marketing Auditor
Now that we have discussed what a digital marketing auditor does, let’s take a brief glimpse of what benefits they provide.
They Save Time & Money
It is not wrong to say that digital marketing auditors are not a luxury but actually a necessity, especially for small businesses. An auditor helps you avoid wasting precious resources on strategies that aren’t working. They will analyse your current efforts, identify the problematic areas that need to be worked on and then recommend solutions.
What all this does is allow you to say goodbye to throwing money at tactics that don’t move the needle and instead invest in what actually drives growth.
Improved ROI
Do you know that is the ultimate goal of any marketing effort? Well, it is to generate a positive return on investment.
Now what an auditor does is they help you maximize your ROI by ensuring your campaigns are well-targeted. They will also ensure that your messaging resonates with your audience and that your website is optimized for conversions.
Expert Guidance Every Step Of The Way
Let’s face it — digital marketing is complex. And it is hard. There is a lot to learn and it gets continuously updated, so it is no surprise if you are feeling a bit overwhelmed.
A digital marketing auditor brings with them a wealth of knowledge and experience to the table. They are able to provide you with expert guidance every step of the way and offer insights that you might not have thought of yourself before.
Final Words
There you have it friends, a brief but useful dive into the topic of why you need a digital marketing auditor. It is not just a fancy title — they are your business navigator, trouble-shooter and growth catalyst, all combined into one. With just a simple audit, you can ensure that your business is on the right path!
So, are you ready to ditch the blindfold & take the wheel with confidence? Schedule a consultation with your friendly, neighbourhood digital marketing auditor today! Let’s explore how we can supercharge your digital marketing journey together!
