Color is of the most significant relevance in developing a one-of-a-kind image for a company since it is the first thing the observer notices. Because the psychological impacts that color has on customers are not exaggerated, companies can’t just decide to disregard or minimize the significance of those effects. It is essential to increase the consumers’ awareness of the brand by as much as 80 percent to do this and influence the customers’ attitudes and points of view.
6 Reasons Why Color Matters For Your Brand
1. Mood
It has been shown that colors have a significant effect on the feelings of customers. You may have heard, for instance, that the distinctive yellow arches of McDonald’s were purportedly put on a red background to make customers feel hungry on purpose. This is a hypothesis that has been discussed for a considerable amount of time. There is some evidence to suggest that the color red promotes hunger; however, this hypothesis has not been proven beyond a reasonable doubt.
You may inspire states of mind in potential clients, such as trust or engagement, by making use of the intriguing psychological effects of color; both of these states of mind can serve as a means to stimulate their interest in your goods.
2. Constant Branding
To construct an easily recognizable brand, choosing and adhering to a distinct color scheme is essential. However, how significant is this? It is necessary to keep the consistency of the brand in place to prevent confusing potential customers.
If a company wants to attract young customers, for example, and uses a fun color palette and an optimistic tone of voice but then quickly shifts to a more professional appearance and feel, the audience for that company will get confused and alienated. Please look at how LinkedIn keeps the whole site consistent in terms of its color scheme and tone.
3. Do People Like What We Do?
It may seem strange, but how your firm uses color might solve this problem. Studies have shown that customers put high importance on the aesthetic features of a product before making a purchase and that the first perception of things is formed mainly based on their color. Do you continue to think that this is ridiculous? You’ll determine which group has the most stylish uniform by comparing these two.
4. Audience Recognition
During the last few years, there have undoubtedly been several new businesses that provide bike-sharing services sprouting up in your region. These businesses are presumably located all over the place. In most major cities, consumers can access options from at least four brands. Most users choose the most suitable bike-sharing app by glancing at the color code that corresponds to the app.
When people see a significant number of green bicycles, it raises the probability that they will remember the green brand. This, in turn, enhances the possibility that those people will use the app that the green brand offers. Even if they’ve only seen something once many individuals can recall a color far more quickly than they can a name, even if they’ve only seen it once.
5. Perception
There are many different meanings associated with colors, and the ones that are selected to represent a firm may have a significant effect on the way that customers think of that brand. There is no incorrect choice among the actual colors for a company’s branding, from the daring red to the dependable blue.
This has been subtly ingrained in customers’ brains by the firms’ use of specific colors, such as the “competent” blue of KPMG and the “exciting” red of Coca-Cola.
6. Logos
The color schemes of Logos need a great deal of focused attention and care. The thoughts of the overwhelming majority of logo designers agree that a logo should not have more than three distinct colors to choose from. A logo with excessive colors may give the impression that it is disorganized and lacks impact, while logos with fewer colors are more noticeable.
If you look closely at the logos of the companies owned by Unilever, you’ll notice that they all share an expected quality: they only use three colors across the board. This is because Unilever is the parent company of many of the most recognizable and widely used companies.
